Sequence

Building Brands In the Blockchain Space

Creating a brand that your community can trust is key in the web3 space.

The web3 audience requires a different approach to previous branding ideologies. Users want to be seen as community members rather than consumers, and they want to view brands as creators not corporations.

These nuances need to be implemented into your branding strategy and identity. Luckily, our branding team have a solid understanding of the subtle differences between web2 and web3 branding.

We also feel it’s critical to take the time to get to know your brand, its values and what makes your brand unique. Once we fully understand your product or service, we will work with you to find the right form, imagery, colour and typography for your identity.

Finally, we will deliver a set of brand guidelines that will help you deliver a consistent brand message across your entire offering.