Crypto Simple

Branding to take crypto to the millions. We helped Blockchain startup Crypto Simple build a brand that was accessible to all.

Crypto Simple is a platform that provides no nonsense advice on the world of cryptocurrency. 

It’s the place where beginners can get reliable information about cryptocurrency in clear and simple terms. We worked with Crypto Simple to create a well-defined and approachable brand identity. 

With an aim to encourage positive conversation the main challenge for Sequence was to build a brand that demonstrated trust.

It was also important that the brand was welcoming to all generations, in a push for cryptocurrency to be accessible to all. 

We designed the identity with a pared back approach and familiar imagery in order to convey reliance and a sense of confidence.

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